VP, Innovation & New Business Ventures - CBL

Jim Ward

As a driver or change and innovation at CBL Properties, Jim has a successful track record in management, digital strategies, business development, customer experience, and technology. Recently, he has worked as CBL’s Vice President of Business Development, Marketing & Digital Strategies. In early 2018 he was named CBL’s Vice President of Innovation & New Business Ventures. In this role, he is focused on a scalable turnkey “Connected Retail” strategy for digitally native brands, a “Retailer Services” platform, and identifying investment
opportunities for CBL Ventures.

Jim holds an undergraduate degree from the University of Tennessee, and obtained a law degree from the University of Cincinnati. He clerked with the Chief Justice of the Tennessee Supreme Court, and worked for one of the largest law firms in the United States before joining CBL. He is married to Celeste Smartt Ward and together they have five children. He loves all things aviation and is a private pilot, scuba diver, and avid road cyclist.