National Retail Manager - Chrome Industries
Ashley has spent over ten years working in the outdoor industry and is currently the National Retail Manager at Chrome Industries. She oversees all retail operations including payroll management, marketing, product forecasting, promotional calendar and in store events. She is passionate about creating an authentic brand story through brick and mortar stores and believes this is achieved by knowledgeable and engaged sales staff creating memorable experiences. Working at a small but longstanding brand comes with its challenges, but spurs creativity and resourcefulness through its lack of boundaries.
Before Chrome Industries, Ashley came from the cycling industry making Chrome’s focus on making gear for people who live and ride the city a natural fit.